THE STRENGTH OF SOCIAL TIES: DEFINITION AND PROPOSAL OF A MEASUREMENT SCALE

Despite the social ties play an important role in the analysis of organizational social networks, its measurement is still incipient. This article empirically proposes and evaluates a scale to measure the strength of the relationship networks. Following the recommendations of Churchill (1979) for th...

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Detalhes bibliográficos
Autores: Silva, Marianny Jessica de Brito, Silva, Rennaly Alves da, Souza, Natalia Mary Oliveira de, Melo, Francisco Vicente Sales, Andrade, Jackeline Amantino de
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:Brasil
Recursos:Universidade do Sul de Santa Catarina (UNISUL)
Repositorio:Revista Eletrônica de Estratégia e Negócios
Idioma:portugués
OAI Identifier:oai:portaldeperiodicos.animaeducacao.com.br:article/5431
Acesso em linha:https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/5431
Access Level:acceso abierto
Palavra-chave:Relationship Networks
Strength of Social Ties
Measurement Scale.
Redes de Relación
Fuerza de los lazos sociales
Nivel de medición.
Redes de Relacionamento
Força dos laços sociais
Escala de Mensuração.
Descrição
Resumo:Despite the social ties play an important role in the analysis of organizational social networks, its measurement is still incipient. This article empirically proposes and evaluates a scale to measure the strength of the relationship networks. Following the recommendations of Churchill (1979) for the development of the instrument and from the definition adopted of ties, the scale showed fourteen items that were grouped into five dimensions: frequency of time, similarity, reciprocity, emotional intensity and intimacy. The study contributes to the literature by revealing the measurement of the ties can help in better knowledge of individuals in group settings.