Novel a day. Ethnographic observation protocol

Studying the different ways in which society "watches" soap operas, as well as the forms that relate to what happens in and around them, seems like a complex academic endeavor. Therefore, it requires constant effort and organizational resources, as well as training and familiarization with...

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Detalles Bibliográficos
Autor: A. González, Jorge
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2008
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/2927
Acceso en línea:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/2927
Access Level:acceso abierto
Palabra clave:Soap opera
melodrama
audience
Television
Telenovela
Melodrama televisivo
Público
Televisão
Descripción
Sumario:Studying the different ways in which society "watches" soap operas, as well as the forms that relate to what happens in and around them, seems like a complex academic endeavor. Therefore, it requires constant effort and organizational resources, as well as training and familiarization with different and complementary means for the field work. In this chapter we want to clarify the fundamentals of this last condition. Among the many possible ways of studying social communication that will propose the construction of a form of approach that, at the moment and at the current stage of research in television melodramas in Mexico, becomes a double-axis problem.