Comparative analysis of graphical and editorial aspects of Chanaan and Vida Capichaba magazines

This paper presents the data collection and the comparison of graphical and editorial aspects between Chanaan magazine (1936-1939) and Vida Capichaba magazine (1923-1959). The material collected dates from 1936 to 1939. Both magazines portrayed the society of Espírito Santo (Brazilian state) while i...

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Detalles Bibliográficos
Autores: Azerêdo, Júlia Sousa, Fonseca, Letícia Pedruzzi
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:Brasil
Institución:Universidade Estadual de Londrina (UEL)
Repositorio:Projética Revista Científica de Design
Idioma:portugués
OAI Identifier:oai:ojs.pkp.sfu.ca:article/35154
Acceso en línea:https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35154
Access Level:acceso abierto
Palabra clave:Design
Graphic memory
Magazine
Chanaan
Vida capichaba
Memória gráfica
Revista
Descripción
Sumario:This paper presents the data collection and the comparison of graphical and editorial aspects between Chanaan magazine (1936-1939) and Vida Capichaba magazine (1923-1959). The material collected dates from 1936 to 1939. Both magazines portrayed the society of Espírito Santo (Brazilian state) while in publication. A data collection form was designed in order to gather reports. Afterwards, data was processed to enable the analysis. We discovered that, during that period of publication, Vida Capichaba had a cleaner design approach in comparison to Chanaan. Also, it followed graphic patterns and did not apply substantial changes in layout arrangement (images or advertising positioning, for instance). Chanaan, in turn, used to design with considerable variations in grid disposition - experimentation was one of its most striking characteristics. In addition to the graphic contrast between both magazines, the most remarkable difference lies in the content published, since Chanaan had a very high political appeal, which differs from Vida Capichaba.