Real estate speeches and urban image reinforcement in Jundiaí neighborhood, Anápolis, GO
The article proposes debating urban space and its relation with the urban image, having as research subject the Jundiaí neighborhood, in Anápolis (GO), prioritizing an interdisciplinary theoretical approach. The neighborhood in question has received increasing real estate investments since the conse...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Estadual de Campinas (Unicamp) |
| Repositorio: | Rua (Campinas. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.sbu.unicamp.br:article/8659981 |
| Acceso en línea: | https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8659981 |
| Access Level: | acceso abierto |
| Palabra clave: | Urban image Real estate advertising Jundiaí neighborhood Anápolis Imagem urbana Discurso imobiliários Bairro jundiaí |
| Sumario: | The article proposes debating urban space and its relation with the urban image, having as research subject the Jundiaí neighborhood, in Anápolis (GO), prioritizing an interdisciplinary theoretical approach. The neighborhood in question has received increasing real estate investments since the consequent appreciation of the implementation of Ipiranga environmental park, and there is an attempt to establish new habits. The concept of city marketing is used, considering that cities are treated as commodities in the scenario of the production and reproduction of space in capitalism. To achieve the objectives, it’s necessary to approach the discourses used by the advertising of neighborhood real estate developments, as well as the main tools used to convey them, reaching their target audience. |
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