"Information and entertainment for girls of style and attitude: an analysis of communication strategies in portal Capricho Magazine.
This paper focuses on communication strategies present in the portal Capricho Magazine. The initial approach is given from the study and the classification proposed by Stasiak (2009). We try to understand the communication processes of this Portal with its strategic, since it is an example of conten...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Institución: | Universidade Federal de Goiás (UFG) |
| Repositorio: | Comunicação & Informação (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistas.ufg.br:article/20713 |
| Acceso en línea: | https://revistas.ufg.br/ci/article/view/20713 |
| Access Level: | acceso abierto |
| Palabra clave: | Public Relations. Communication strategies. Portal Capricho Magazine. Relações Públicas. Estratégias comunicacionais. Portal Revista Capricho. |
| Sumario: | This paper focuses on communication strategies present in the portal Capricho Magazine. The initial approach is given from the study and the classification proposed by Stasiak (2009). We try to understand the communication processes of this Portal with its strategic, since it is an example of contents autonomous platform with crossing paths and spaces for the participation of Internet users / readers. In a second step we observe that the digital communication is converted into a differential tariff organizational routines. In this sense, the work of Public Relations presents itself as extremely important, because it directs the communicative acts, consolidating the relations of the organization with its strategic public. |
|---|