Área de influência: um estudo no varejo de supermercados
This article intends to make a contribution to the knowledge of retailing in Brazil, integrating theoretical and empirical aspects of trading area – a fundamental retailing concept. The methodology encompasses a review of the existing concepts and develops an empirical&am...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2001 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Revista de Administração de Empresas |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/37710 |
| Acceso en línea: | https://periodicos.fgv.br/rae/article/view/37710 |
| Access Level: | acceso abierto |
| Palabra clave: | Retailing marketing trading area retail site location new stores Varejo área de influência localização varejista novas lojas |
| Sumario: | This article intends to make a contribution to the knowledge of retailing in Brazil, integrating theoretical and empirical aspects of trading area – a fundamental retailing concept. The methodology encompasses a review of the existing concepts and develops an empirical investigation about the trading area phenomenon within Brazilian supermarkets. The discoveryof certain regularities occurred when the analysis was conducted through cumulative distribution curves of clients. It was verified that the size of the stores and the population density seem to be determinant factors of the trading area dimensions. |
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