Between need and sociability: : changes in consumer relations in the Covid19 pandemic

Here we discuss the consumption relationships in the scenario of social isolation in response to the Covid-19 pandemic.  We interviewed small sellers about the forms of dissemination and communication used during the isolation. On the consumer side, we carried out a survey, which reached 35...

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Detalles Bibliográficos
Autores: Tondato, Marcia Perencin, Maciel Araujo, Dayse
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Universidade Federal de Goiás (UFG)
Repositorio:Comunicação & Informação (Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistas.ufg.br:article/69073
Acceso en línea:https://revistas.ufg.br/ci/article/view/69073
Access Level:acceso abierto
Palabra clave:Communication
Consumption
Sociability
Comunicación
Consume
Sociabilidad
Comunicação
Consumo
Sociabilidade
Descripción
Sumario:Here we discuss the consumption relationships in the scenario of social isolation in response to the Covid-19 pandemic.  We interviewed small sellers about the forms of dissemination and communication used during the isolation. On the consumer side, we carried out a survey, which reached 358 respondents, to investigate changes in consumption practices, including contact with dealers, choices and payment options. The results pointed to a revaluation of local commerce, the return to sociability based on social interaction, marked by sharing meanings, based on consumption articulated in “relation to specific ways of living” (SLATER, 2002, p. 90).