Projeto experimental de publicidade e propaganda : ONG Penélopes Solidárias
This paper aims to develop communication planning for the Penelope Solidarity Non-Governmental Organization in the 12-month period. In order to reach this objective, this study was divided in three stages, where in the first stage are the information subsidies, which were obtained through a focus gr...
| Autores: | , , , , , |
|---|---|
| Tipo de recurso: | informe técnico |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade de Passo Fundo (UPF) |
| Repositorio: | Repositório Institucional da UPF |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.upf.br:123456789/4486 |
| Acceso en línea: | https://repositorio.upf.br/handle/123456789/4486 |
| Access Level: | acceso abierto |
| Palabra clave: | Publicidade Assessoria de comunicação Assessoria de imprensa Propaganda ONG Penélopes Solidárias Comunicação CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
| Sumario: | This paper aims to develop communication planning for the Penelope Solidarity Non-Governmental Organization in the 12-month period. In order to reach this objective, this study was divided in three stages, where in the first stage are the information subsidies, which were obtained through a focus group, in-depth interview and theoretical reference. In the second step was done the communication campaign planning, which defined the objectives, strategies and advertising tactics. Finally, in the third stage, the creations and productions for the campaign were developed. |
|---|