CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT

The present study aimed to analyze the food retailer consumer behavior, taking into account the moderating effect of the store format. To this end, a quantitative-descriptive study was conducted with 587 individuals. For data analysis, descriptive statistics, linear correlation analysis and analysis...

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Autores: Maciel, Wilson Ravelli Elizeu, Casagranda, Yasmin Gomes, Sanches, Arthur Caldeira
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Institución:Universidade de Caxias do Sul (UCS)
Repositorio:Revista Brasileira de Gestão e Inovação
Idioma:portugués
OAI Identifier:oai:ojs2.ucsnew.ojsbrasil.com.br:article/10375
Acceso en línea:https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/10375
Access Level:acceso abierto
Palabra clave:Comportamento do consumidor
Varejo de alimentos
Formatos de loja.
consumer behavior
Food retail
Store formats
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dc.title.none.fl_str_mv CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
COMPORTAMENTO DO CONSUMIDOR DO VAREJO DE ALIMENTOS SOB A MODERAÇÃO DO FORMATO DE LOJA / CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
title CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
spellingShingle CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
Maciel, Wilson Ravelli Elizeu
Comportamento do consumidor
Varejo de alimentos
Formatos de loja.
consumer behavior
Food retail
Store formats
title_short CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
title_full CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
title_fullStr CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
title_full_unstemmed CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
title_sort CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMAT
dc.creator.none.fl_str_mv Maciel, Wilson Ravelli Elizeu
Casagranda, Yasmin Gomes
Sanches, Arthur Caldeira
author Maciel, Wilson Ravelli Elizeu
author_facet Maciel, Wilson Ravelli Elizeu
Casagranda, Yasmin Gomes
Sanches, Arthur Caldeira
author_role author
author2 Casagranda, Yasmin Gomes
Sanches, Arthur Caldeira
author2_role author
author
dc.subject.por.fl_str_mv Comportamento do consumidor
Varejo de alimentos
Formatos de loja.
consumer behavior
Food retail
Store formats
topic Comportamento do consumidor
Varejo de alimentos
Formatos de loja.
consumer behavior
Food retail
Store formats
description The present study aimed to analyze the food retailer consumer behavior, taking into account the moderating effect of the store format. To this end, a quantitative-descriptive study was conducted with 587 individuals. For data analysis, descriptive statistics, linear correlation analysis and analysis of variance (ANOVA) were used. The results proved to be significant, with the observation of specific differences between the behavior and perception of consumers in the analyzed formats. The correlations of variables related to the service attribute can be evidenced with regard to the perception of consumers of neighborhood supermarkets, store atmosphere, convenience, products and sales promotions regarding the perception of consumers of super and hypermarkets, and price for consumers of the wholesalers. Peculiarities were also identified in the relationships between store formats and subsequent value constructs (Satisfaction, Intention to buy and Recommendation), with the highest perceptions of these attributes being evidenced among consumers of hypermarket format stores and the lowest perceptions of these among the neighborhood supermarket consumers. Through the peculiarities presented in each store format, corroborated by the correlation between the attributes valued in each of them, as well as the subsequent constructs of value creation, it was evident that the store format is a fundamental characteristic in the design and analysis of the creation of value of food retail stores, with specific strategies for attracting and maintaining its target audience in each format.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Pesquisa quantitativa descritiva com coleta de dados em campo
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/10375
10.18226/23190639.v10n1.03
url https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/10375
identifier_str_mv 10.18226/23190639.v10n1.03
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/10375/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2022 Brazilian Journal of Management & Innovation
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Brazilian Journal of Management & Innovation
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Caxias do Sul (UCS)
publisher.none.fl_str_mv Universidade de Caxias do Sul (UCS)
dc.source.none.fl_str_mv Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação); v. 10, n. 1 (Setembro - Dezembro 2022); 47-71
Revista Brasileira de Gestão e Inovação (Brazilian Journal of Management and Innovation); v. 10, n. 1 (Setembro - Dezembro 2022); 47-71
2319-0639
reponame:Revista Brasileira de Gestão e Inovação
instname:Universidade de Caxias do Sul (UCS)
instacron:UCS
instname_str Universidade de Caxias do Sul (UCS)
instacron_str UCS
institution UCS
reponame_str Revista Brasileira de Gestão e Inovação
collection Revista Brasileira de Gestão e Inovação
repository.name.fl_str_mv Revista Brasileira de Gestão e Inovação - Universidade de Caxias do Sul (UCS)
repository.mail.fl_str_mv revistas@ucs.br || rbgi@ucs.br
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spelling CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMATCOMPORTAMENTO DO CONSUMIDOR DO VAREJO DE ALIMENTOS SOB A MODERAÇÃO DO FORMATO DE LOJA / CONSUMER BEHAVIOR OF FOOD RETAIL UNDER THE MODERATION OF THE STORE FORMATComportamento do consumidorVarejo de alimentosFormatos de loja.consumer behaviorFood retailStore formatsThe present study aimed to analyze the food retailer consumer behavior, taking into account the moderating effect of the store format. To this end, a quantitative-descriptive study was conducted with 587 individuals. For data analysis, descriptive statistics, linear correlation analysis and analysis of variance (ANOVA) were used. The results proved to be significant, with the observation of specific differences between the behavior and perception of consumers in the analyzed formats. The correlations of variables related to the service attribute can be evidenced with regard to the perception of consumers of neighborhood supermarkets, store atmosphere, convenience, products and sales promotions regarding the perception of consumers of super and hypermarkets, and price for consumers of the wholesalers. Peculiarities were also identified in the relationships between store formats and subsequent value constructs (Satisfaction, Intention to buy and Recommendation), with the highest perceptions of these attributes being evidenced among consumers of hypermarket format stores and the lowest perceptions of these among the neighborhood supermarket consumers. Through the peculiarities presented in each store format, corroborated by the correlation between the attributes valued in each of them, as well as the subsequent constructs of value creation, it was evident that the store format is a fundamental characteristic in the design and analysis of the creation of value of food retail stores, with specific strategies for attracting and maintaining its target audience in each format.Resumo: O presente estudo teve como objetivo analisar o comportamento do consumidor do varejo de alimentos, levando em consideração o efeito moderador do formato de loja. Para tanto, foi conduzido um estudo quantitativo-descritivo junto a 587 indivíduos. Para a análise dos dados utilizou-se de estatística descritiva, análise de correlação linear e de análise de variância (ANOVA). Os resultados mostraram-se significativos, com a constatação de diferenças pontuais entre o comportamento e percepção dos consumidores dos formatos analisados. Podendo ser evidenciadas as correlações das variáveis relacionadas ao atributo atendimento no que diz respeito a percepção dos consumidores dos supermercados de vizinhança, atmosfera da loja, conveniência, produtos e promoções de venda quanto a percepção dos consumidores dos super e hipermercados, e preço quanto aos consumidores dos atacarejos. Também foram identificadas peculiaridades nas relações entre os formatos de loja e os constructos posteriores ao valor (Satisfação, Intenção de compra e Recomendação), ficando evidenciado mais altas percepções destes atributos entre os consumidores de lojas do formato hipermercado e as mais baixas percepções destes entre os consumidores dos supermercados de vizinhança. Através das peculiaridades apresentadas em cada formato de loja, corroboradas pela correlação entre os atributos valorizados em cada um destes, assim como os constructos posteriores a criação de valor, ficou evidenciado que o formato da loja é uma característica fundamental na concepção e análise da criação de valor das lojas do varejo de alimentos, cabendo estratégias específicas para a atração e manutenção de seu público-alvo em cada formato. Palavras-chaveComportamento do consumidor; Varejo de alimentos; Formatos de loja.  Abstract: The present study aimed to analyze the food retailer consumer behavior, taking into account the moderating effect of the store format. To this end, a quantitative-descriptive study was conducted with 587 individuals. For data analysis, descriptive statistics, linear correlation analysis and analysis of variance (ANOVA) were used. The results proved to be significant, with the observation of specific differences between the behavior and perception of consumers in the analyzed formats. The correlations of variables related to the service attribute can be evidenced with regard to the perception of consumers of neighborhood supermarkets, store atmosphere, convenience, products and sales promotions regarding the perception of consumers of super and hypermarkets, and price for consumers of the wholesalers. Peculiarities were also identified in the relationships between store formats and subsequent value constructs (Satisfaction, Intention to buy and Recommendation), with the highest perceptions of these attributes being evidenced among consumers of hypermarket format stores and the lowest perceptions of these among the neighborhood supermarket consumers. Through the peculiarities presented in each store format, corroborated by the correlation between the attributes valued in each of them, as well as the subsequent constructs of value creation, it was evident that the store format is a fundamental characteristic in the design and analysis of the creation of value of food retail stores, with specific strategies for attracting and maintaining its target audience in each format. Keywords Consumer behavior; Food retail; Store formats.Universidade de Caxias do Sul (UCS)2022-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa quantitativa descritiva com coleta de dados em campoapplication/pdfhttps://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/1037510.18226/23190639.v10n1.03Brazilian Journal of Management and Innovation (Revista Brasileira de Gestão e Inovação); v. 10, n. 1 (Setembro - Dezembro 2022); 47-71Revista Brasileira de Gestão e Inovação (Brazilian Journal of Management and Innovation); v. 10, n. 1 (Setembro - Dezembro 2022); 47-712319-0639reponame:Revista Brasileira de Gestão e Inovaçãoinstname:Universidade de Caxias do Sul (UCS)instacron:UCSporhttps://sou.ucs.br/etc/revistas/index.php/RBGI/article/view/10375/pdfCopyright (c) 2022 Brazilian Journal of Management & Innovationhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMaciel, Wilson Ravelli ElizeuCasagranda, Yasmin GomesSanches, Arthur Caldeira2024-07-14T18:03:37Zoai:ojs2.ucsnew.ojsbrasil.com.br:article/10375Revistahttp://www.ucs.br/etc/revistas/index.php/RBGI/indexPRIhttp://www.ucs.br/etc/revistas/index.php/RBGI/oairevistas@ucs.br || rbgi@ucs.br2319-06392319-0639opendoar:2024-07-14T18:03:37Revista Brasileira de Gestão e Inovação - Universidade de Caxias do Sul (UCS)false
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