Gestão de portfólio no desenvolvimento de novos produtos no setor das telecomunicações brasileiro: estudo de múltiplos casos
The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade Nove de Julho (UNINOVE) |
| Repositorio: | Biblioteca Digital de Teses e Dissertações da Uninove |
| Idioma: | portugués |
| OAI Identifier: | oai:localhost:tede/1499 |
| Acceso en línea: | http://bibliotecatede.uninove.br/handle/tede/1499 |
| Access Level: | acceso abierto |
| Palabra clave: | gestão de portfólio desenvolvimento de novos produtos modelos de gerenciamento de portfólio telecomunicações portfolio management new product development portfolio management models telecommunications CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
| Sumario: | The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory. |
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