Communication/education as an alternative to the creation of communicative ecosystems in organizations: an analysis of the program “Veja na Sala de Aula”
The article has as main theme the establishment of the connexion between social responsability practice and concept and the actions in the communication/education interface. Understanding the educommunication as the process that amplifies the communicative coefficient in order to build open and demo...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Universidade Federal de Goiás (UFG) |
| Repositorio: | Comunicação & Informação (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistas.ufg.br:article/24570 |
| Acceso en línea: | https://revistas.ufg.br/ci/article/view/24570 |
| Access Level: | acceso abierto |
| Palabra clave: | Educommunication. Social responsability. Organizations. Educomunicacão. Responsabilidade social. Organizações. |
| Sumario: | The article has as main theme the establishment of the connexion between social responsability practice and concept and the actions in the communication/education interface. Understanding the educommunication as the process that amplifies the communicative coefficient in order to build open and democratic ecosystems, this works aims, with such perspective, an alternative for the enterprises to promote significant and humanized spaces that forms and transforms the public into critical actors inserted in their own social environment. Through the case study methodology, the article analyses the program “Veja na Sala de Aula” and concludes that it is a pertinent iniciative, but that it presents a limitative and reductionist aspect in its actions for the use of the media the school |
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