FROM A BRAZILIAN TELEVISION STATION TO A MEDIATECH COMPANY
Television companies are going through a process of digital transformation, as can be seen in the transformation of Grupo Globo into a mediatech company, with the objective of technologically integrating the creative departments in order to customize the services offered to users. In the model of a...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/17718 |
| Acceso en línea: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/17718 |
| Access Level: | acceso abierto |
| Palabra clave: | Globoplay Mediatech Streaming mediatech televisão streaming |
| Sumario: | Television companies are going through a process of digital transformation, as can be seen in the transformation of Grupo Globo into a mediatech company, with the objective of technologically integrating the creative departments in order to customize the services offered to users. In the model of a mediatech company, the creation and production of content is no longer linked to different channels and services, but aggregated to an integrative productive platform, generated by a project called Globotech - which involves production and delivery of content, business and technological innovation. Therefore, in this paper the term Globotech designates the digital core of the organization as mediatech. Thus, we intend to discuss the restructuring of companies and analyze their internal interfaces and in relation to other platforms, aiming at positioning Globoplay as a showcase for Grupo Globo, based on its network of Brazilianness. |
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