Commercial media and the legitimacy of public media: a thematic analysis of editorials about EBC

Public radios and TV stations face institutional, political, economic and cultural challenges to achieve a position of legitimacy and importance in society. Based on the premise that commercial media diffuses visions on particular subjects, this article maps arguments most widely used by big newspap...

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Detalles Bibliográficos
Autores: Oliveira, Gisele Pimenta de, del Bianco, Nelia Rodrigues
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Brasil
Institución:Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica)
Repositorio:Revista Compolítica
Idioma:portugués
OAI Identifier:oai:ojs2.compolitica.ojsbrasil.com.br:article/358
Acceso en línea:https://revista.compolitica.org/index.php/revista/article/view/358
Access Level:acceso abierto
Palabra clave:Radiodifusão pública
mídia pública
EBC
Public Broadcasting Service
public media
Descripción
Sumario:Public radios and TV stations face institutional, political, economic and cultural challenges to achieve a position of legitimacy and importance in society. Based on the premise that commercial media diffuses visions on particular subjects, this article maps arguments most widely used by big newspapers to refer to public broadcast. Content analysis is the method used to observe 36 editorials, published between 2007 and 2018 by the newspapers Folha de S. Paulo, O Estado de São Paulo and O Globo. In general, public media is presented from a mostly negative perspective, showing that public radio and tv stations are at the service of an official, partisan and propagandistic communication.