Medindo o capital intelectual

Research has been conducted in order to define a feasible and reliable path to measure the intangible assets of a company, also called its Intellectual Capital. Several models have been defined, although problems still remain to be solved. In this article a heuristic frame addressi...

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Bibliographic Details
Author: Joia, Luiz Antonio
Format: article
Status:Published version
Publication Date:2001
Country:Brasil
Institution:Fundação Getulio Vargas (FGV)
Repository:Revista de Administração de Empresas
Language:Portuguese
OAI Identifier:oai:ojs.periodicos.fgv.br:article/37711
Online Access:https://periodicos.fgv.br/rae/article/view/37711
Access Level:Open access
Keyword:Intellectual capital
business strategy
intangible assets
performance evaluation
knowledge economy
Capital Intelectual
Estratégia Empresarial
ativos intangíveis
avaliação de desempenho
economia do conhecimento
Description
Summary:Research has been conducted in order to define a feasible and reliable path to measure the intangible assets of a company, also called its Intellectual Capital. Several models have been defined, although problems still remain to be solved. In this article a heuristic frame addressing the link between Intellectual Capital and Business Strategy is developed to valuing the intangible assets of an enterprise along the time. This model is then applied to a company within the magnesium industry, as a case study. The “Time-Lag Trap” issue is presented showing the misconceptions arising from a static rather than dynamic intangible asset valuing approach. Future trends and some conclusions in this realm are also presented.