Prêt-à-porter, discussions on its rise and relation to the French Haute Couture

Historical study on prêt-à-porter rise context in France after the Second World War, and its meaning within the World’s Fashion System. This article relates the political project of Paris maintaining as world capital of fashion, the demands of the new elite social groups, the crisis experienced by t...

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Detalles Bibliográficos
Autor: Sant'Anna, Mara Rúbia
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade Estadual de Londrina (UEL)
Repositorio:Projética Revista Científica de Design
Idioma:portugués
OAI Identifier:oai:ojs.pkp.sfu.ca:article/8856
Acceso en línea:https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/8856
Access Level:acceso abierto
Palabra clave:Prêt-à-porter
Society’s after the Second World War
French fashion. Fashion system
Sociedade pos segunda Guerra Mondial
Moda Francesa e Sistema de moda
Descripción
Sumario:Historical study on prêt-à-porter rise context in France after the Second World War, and its meaning within the World’s Fashion System. This article relates the political project of Paris maintaining as world capital of fashion, the demands of the new elite social groups, the crisis experienced by the Couture Maisons and the meaning given to the elegance. The research methodology focused on the discursive analysis and on the theory of the historical effect aesthetic, having as main sources articles and Elle Magazine editorials, published between 1950- 1970.