Plural perspectives on (the course of) studies about fairs in Brazil

This article aims to verify potential congruencies and peculiarities of scientific production on fairs in Brazil. The research was conducted through a meta-study with the term fair searched in the SPELL® electronic library, without delimiting field and period, but considering peer-reviewed articles....

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Bibliographic Details
Authors: Locatelli, Debora Regina Schneider, Emmendoerfer, Magnus Luiz
Format: article
Status:Published version
Publication Date:2023
Country:Brasil
Institution:Universidade Federal de Juiz de Fora (UFJF)
Repository:Anais Brasileiros de Estudos Turísticos
Language:Portuguese
OAI Identifier:oai:periodicos.ufjf.br:article/42282
Online Access:https://periodicos.ufjf.br/index.php/abet/article/view/42282
Access Level:Open access
Keyword:Fairs
Multidisciplinary
Meta-study
Iramuteq
Ferias
Multidisciplinario
Metaestudio
Feiras
Multidisciplinar
Meta-estudo
Description
Summary:This article aims to verify potential congruencies and peculiarities of scientific production on fairs in Brazil. The research was conducted through a meta-study with the term fair searched in the SPELL® electronic library, without delimiting field and period, but considering peer-reviewed articles. The search yielded 101 articles, of which 69 were analyzed categorically and lexically. Fairs are an ancient form of commerce, and few studies still exist to understand their different facets. Therefore, academic research on this subject is important to advance knowledge and propose a future research agenda. When analyzing the articles, it was found that the main unity of the productions is that open-air and craft fairs are the most researched, focusing on marketing, organizational studies and tourism. As for the methodology, the articles analyzed are predominantly qualitative, using interviews, observations and documents, treated through content and discourse analysis. One of the pieces of evidence identified was the plurality of articles and the limited use of quantitative methods. The systematic discussion of scientific knowledge about fairs stands out, allowing the understanding of the state of the art and the study methodologies used on this topic and identifying that there are still many gaps in research on fairs, enabling new theoretical advances.