O cinema brasileiro ainda queima o filme?: Re-estudando atitudes relativas a filmes nacionais
This text has the objective to compare attitudes and opinions of undergraduation students about Brazilian movies, evaluated in 1991 and 2003. The research was motivated by the author's perceptions that the changes occurred in the public cultural stimulus policy, at the end of 80's and begi...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2004 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | Repositório Institucional do FGV (FGV Repositório Digital) |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.fgv.br:10438/3532 |
| Acceso en línea: | https://hdl.handle.net/10438/3532 |
| Access Level: | acceso abierto |
| Palabra clave: | Políticas & Estratégias Administração de empresas Cinema brasileiro Filme cinematográfico |
| Sumario: | This text has the objective to compare attitudes and opinions of undergraduation students about Brazilian movies, evaluated in 1991 and 2003. The research was motivated by the author's perceptions that the changes occurred in the public cultural stimulus policy, at the end of 80's and beginning of 90's drove the national productions to a significant quality improvement, allowing them to work in conditions to compete in the Brazilian market without needing to take any advantage of law or policy for minimum projection share to national movies. The results attested a significant enhancement in the evaluation by the respondents of Brazilian movie production. |
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