Amount and quality of food advertisement on Brazilian television
The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2002 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Revista de Saúde Pública |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/25349 |
| Acceso en línea: | https://www.revistas.usp.br/rsp/article/view/25349 |
| Access Level: | acceso abierto |
| Palabra clave: | Hábitos alimentares Televisão Promoção de alimentos Propaganda Consumo de alimentos Qualidade dos alimentos Dieta Obesidade Brasil Food habits Television Food promotion Advertisement Food consumption Food quality Diet Obesity Brazil |
| Sumario: | The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population. |
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