The superhuman in the successful cinematic imaginaries
One element that explains the global success of some movies is the capacity that their imaginaries have in seducing the audiences in different cultures. This paper analyzes a group of cinematic narratives to reveal part of the symbolic elements and main meanings in the imaginaries that emerges from...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/1311 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/1311 |
| Access Level: | acceso abierto |
| Palabra clave: | Cinema Imaginary Myth criticism Superhuman Hollywood Imaginário Mitocrítica Sobre-humano |
| Sumario: | One element that explains the global success of some movies is the capacity that their imaginaries have in seducing the audiences in different cultures. This paper analyzes a group of cinematic narratives to reveal part of the symbolic elements and main meanings in the imaginaries that emerges from the most popular movies from 2001 to 2015. In order to do that the analysis is based uses market data, a research about the most popular themes and genres in the period and the concepts about the imaginary and myths from Gilbert Durand and Mircea Eliade. The results show the popularity of a combination of adventure, action, science fiction and fantasy genres that has in common the superhuman archetype in the core of the narratives. |
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