Branding hospital dentistry nucleus - extension experience
This article portrays the experience of students and professors in the extension project of the Design course at the Federal University of Santa Catarina - UFSC with the Hospital Dentistry Center (NOH) of the University Hospital of UFSC in the development of the Center's branding, in order to i...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Catarina (UFSC) |
| Repositorio: | Extensio - Revista Eletrônica de Extensão |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufsc.br:article/93759 |
| Acceso en línea: | https://periodicos.ufsc.br/index.php/extensio/article/view/93759 |
| Access Level: | acceso abierto |
| Palabra clave: | Branding Odontologia Hospitalar Design Multidisciplinariedade Hospital Dentistry Multidisciplinarity Odontología Hospitalaria Diseño Multidisciplinariedad |
| Sumario: | This article portrays the experience of students and professors in the extension project of the Design course at the Federal University of Santa Catarina - UFSC with the Hospital Dentistry Center (NOH) of the University Hospital of UFSC in the development of the Center's branding, in order to improve communication and the image of the work done by him. The TXM (Think, Experience and Manage) methodology was applied to create a visual and verbal identity and strategies for this to be effectively applied to the goals established by NOH. The brand's brandbook was also developed, with guidelines on its identity and guidelines for its application. Training was also carried out with the NOH team on the brand identity and the creation of art for posts, so that the communication channels of the Nucleus can be maintained following the parameters established by this project. |
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