Cultura do cancelamento no Twitter “X” : racismo digitalizado na contemporaneidade

This thesis investigates cancel culture on Twitter a digital microblogging platform recently rebranded as "X" from a socio-anthropological and decolonial critical perspective. The central objective is to analyze how the phenomenon of canceling Black individuals is mobilized on the network,...

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Bibliographic Details
Author: Madeira, Thiago Fernandes
Format: master thesis
Status:Published version
Publication Date:2025
Country:Brasil
Institution:Universidade Federal do Espírito Santo (UFES)
Repository:Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
Language:Portuguese
OAI Identifier:oai:repositorio.ufes.br:10/19698
Online Access:http://repositorio.ufes.br/handle/10/19698
Access Level:Open access
Keyword:Cultura do cancelamento
Twitter (Rede social on-line)
Racismo digital
Etnografia digital
Algoritmos racializados
Cancel culture
Twitter
Digital racism
Digital ethnography
Racialized algorithms
X (Rede social on-line)
Sociologia
Description
Summary:This thesis investigates cancel culture on Twitter a digital microblogging platform recently rebranded as "X" from a socio-anthropological and decolonial critical perspective. The central objective is to analyze how the phenomenon of canceling Black individuals is mobilized on the network, highlighting its social, economic, and subjective impacts. The research employs multisited digital ethnography as its methodology, combined with participant observation supported by automated data collection, as well as the analysis of public episodes. Drawing on the emblematic case of Karol Conká in Big Brother Brasil 21 and other situations, the study demonstrates how digital platforms do not operate neutrally but rather reproduce and amplify structural racism. Cancel culture is understood both as a device of racialized symbolic control and as a space for resistance and denunciation. The work engages with scholars from Digital Anthropology, Decolonial Critical Theory, and Black feminist thinkers who address race, gender, class, and sexuality. The findings point to the need to understand digital networks as contested territories, shaped by racialized algorithms and practices of selective visibility, where engagement often revolves around punitive and exclusionary narratives