Comunicação, representações e migração feminina : um estudo de caso do grupo de rappers bolivianas Santa Mala
The research focuses, within the studies of communication, consumption and socio-cultural contexts, on the possible displacements of representations on women, migrants and Bolivians. We emphasize as a guiding question of the research: Which representations do the rappers of Santa Mala construct abou...
| Author: | |
|---|---|
| Format: | master thesis |
| Status: | Published version |
| Publication Date: | 2018 |
| Country: | Brasil |
| Institution: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repository: | Biblioteca Digital de Teses e Dissertações da ESPM |
| Language: | Portuguese |
| OAI Identifier: | oai:tede2.espm.br:tede/301 |
| Online Access: | http://tede2.espm.br/handle/tede/301 |
| Access Level: | Open access |
| Keyword: | comunicação e consumo; representação; migração feminina; mulheres bolivianas communication and consumption; representation; feminine migration; bolivian women CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
| Summary: | The research focuses, within the studies of communication, consumption and socio-cultural contexts, on the possible displacements of representations on women, migrants and Bolivians. We emphasize as a guiding question of the research: Which representations do the rappers of Santa Mala construct about being a woman, a migrant and a Bolivian from the uses and appropriations of the media that suggest the displacement of the dominant representations about the Bolivian migrants in the city of São Paulo? The theoretical reference of this study is anchored in the interfaces between production, consumption and media reception and the understanding of the notions of uses and appropriations (CANCLINI, 1999). The theoretical framewor of this study is anchored in Hall's concept of representation (2016), who argues that representation is constructivist and that meanings and senses are produced. The research contemplates the issue of migration from a gender perspective, based on Alencar-Rodrigues, Strey and Espinosa (2009), who seek to understand that being a woman entails specificities in all stages of the migratory process. In methodological terms, the research is qualitative and is developed through a case study, with a combination of data collection techniques with three procedures: (1) Documentary research; (2) Semi-structured interviews; (3) Observation. The analysis of the different collected materials is carried out in two main categories, the first one being related to representations of Bolivian migrants and the second one to women and rappers. From the analysis, it was possible to perceive that the members of Santa Mala use rap to propose representations about the Bolivian woman, migrant and rapper, which do not correspond to the hegemonic stereotypes circulating in society, highlighting the female autonomy and criticizing representations of gender that establish fixed roles for these subjects. |
|---|