Creating intimacy, receiving visibility: new practices of persuasion in the economy of fame
This article aims to analyse some forms of negotiating intimacy and affection between idols and their admirers, within actions that aim at the promotion of the former. In these dynamics, the celebrity develops a kind of intimacy with its fans that motivates them to participate in real crusades in th...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/1474 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/1474 |
| Access Level: | acceso abierto |
| Palabra clave: | celebrity fan intimacy visibility celebridade fã intimidade visibilidade |
| Sumario: | This article aims to analyse some forms of negotiating intimacy and affection between idols and their admirers, within actions that aim at the promotion of the former. In these dynamics, the celebrity develops a kind of intimacy with its fans that motivates them to participate in real crusades in the social media, which aspire to the production of more media attention for their idol. The discussions presented in this piece are based on the examination of case studies investigating strategies of persuasion adopted by two celebrities: the funk singer Valesca Popozuda and youtuber Kéfera Buchmann. |
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