WE CAN DO IT!: DISCURSOS SOBRE A FORÇA DA MULHER NAS MOVÊNCIAS DA HISTÓRIA

This article analyzes the discourses produced by the famous yellow background poster with the image of a working woman and the title We can do it!. Created in the World War II and repeated by the feminisms in the 1980s and 2010s, the poster produces discourses that relate to different historical con...

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Detalles Bibliográficos
Autor: Gonzaga, Juliane De Araujo [UNESP]
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Universidade Estadual Paulista (UNESP)
Repositorio:Repositório Institucional da UNESP
Idioma:portugués
OAI Identifier:oai:repositorio.unesp.br:11449/211769
Acceso en línea:http://dx.doi.org/10.1590/1982-4017-210106-1920
http://hdl.handle.net/11449/211769
Access Level:acceso abierto
Palabra clave:Discourse
Utterance
Event
Woman
Feminism
Discurso
Enunciado
Acontecimento
Mulher
Feminismo
Descripción
Sumario:This article analyzes the discourses produced by the famous yellow background poster with the image of a working woman and the title We can do it!. Created in the World War II and repeated by the feminisms in the 1980s and 2010s, the poster produces discourses that relate to different historical conjunctures. We propose an analysis of discourses about the women’s strenght, materialized by the verb-visual utterances, in order to understand how historical conditions of possibility motivate the enunciation of women’s capacity at different times. Affiliated to the Foucauldian Discourse Analysis, a field that investigates the discursive practices and the formation of objects and subjectivities, this work mobilizes the concepts of utterance, archive, and event. The analysis demonstrates that the image’s conditions of return modify the formation rules of theses discourses. Therefore, historical discontinuities determine the repetitions of this utterance as unique and singular events.