Methodological questions of fieldwork in organizational communication research: an approach from Goffman’s microsociology
This paper discusses some methodological aspects of a field research conducted from August 2018 to February 2019, as part of a broader study about face to face communication in a company. It studied interactional episodes during 12 meetings of a project board, focusing on the micro-scale interaction...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/2080 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/2080 |
| Access Level: | acceso abierto |
| Palabra clave: | Comunicação Organizacional. Metodologia. Pesquisa de Campo. Goffman. |
| Sumario: | This paper discusses some methodological aspects of a field research conducted from August 2018 to February 2019, as part of a broader study about face to face communication in a company. It studied interactional episodes during 12 meetings of a project board, focusing on the micro-scale interactions. However, during the study, several methodological issues have arisen, some of them stirred by the works of Erving Goffman, which had provided some initial insights for field research: (a) is there a ‘goffmanian’ method for micro-observation? (b) How to observe the micro-scale events and simultaneously being part of it? (c) How to register the observation findings’ in a valid description of what have been seen? This paper addresses these questions as part of a epistemological discussion on communication research methods. |
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