Enactive Strategic Communication theory: a Latin-American contribution to organizational communication
This paper exposes some differential elements of Enactive Strategic Communication’s (ESC) metaperspective within organizations. It presents a historicization of ESC theory and its methodological counterpart, Enactive Investigation in Communication (EIC), with focus on the key-concepts Investigation...
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2019 |
| Country: | Brasil |
| Institution: | Universidade de São Paulo (USP) |
| Repository: | Organicom (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:revistas.usp.br:article/157466 |
| Online Access: | https://www.revistas.usp.br/organicom/article/view/157466 |
| Access Level: | Open access |
| Keyword: | Investigación Enactiva en Comunicación Metodología Comunicación Estratégica Comunicador Organizacional Transdisciplina Pesquisa Enactiva em Comunicação Metodologia Comunicação Estratégica Enactive Investigation in Communication Methodology Strategic Communication Organizational Communicator Transdiscipline |
| Summary: | This paper exposes some differential elements of Enactive Strategic Communication’s (ESC) metaperspective within organizations. It presents a historicization of ESC theory and its methodological counterpart, Enactive Investigation in Communication (EIC), with focus on the key-concepts Investigation and Teaching. It describes the contributions to redefining Organizational Communicator’s competencies, pointing out theoretical differences between applying communication and operating communication, departing from the Seven Cognitive Operations of an EIC. |
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