Martín-Barbero, Canclini, Orozco. The impasses of a Latin American communication theory

The Latin-American research on communication remembers an insulated island, indifferent to the great philosophical discussions about communication of the 20th century. Martín-Barbero still thinks according to the model of totalities and hegemonies. Then for him , communication is to interfere social...

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Detalhes bibliográficos
Autor: Marcondes Filho, Ciro
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2008
País:Brasil
Recursos:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/4095
Acesso em linha:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/4095
Access Level:acceso abierto
Palavra-chave:Mass media reception
sense
communication
Recepção
sentido
comunicação
Recepção da mídia de massa
Descrição
Resumo:The Latin-American research on communication remembers an insulated island, indifferent to the great philosophical discussions about communication of the 20th century. Martín-Barbero still thinks according to the model of totalities and hegemonies. Then for him , communication is to interfere socially, to act, and communication process is not placed in the act of TV viewing but on the exchanges that recipient outside does, in her/his communities. Néstor Canclini , working with art and popular culture , is more realistic , he sees consumption as something made with the complicity between citizens and the State. He criticizes people who exalts the objects from popular art and forget the men and their social processes. Guillermo Orozco suits Martin-Barbero and criticizes the researches that are occupied with the specific communication act. He is someone who is looking for the resurrection of the agents who will explain the people how to watch “correctly “ on the TV.