A relação entre o valor da marca e a Intenção de compra pela perspectiva do consumidor de smartphones
Currently one of the objects most used by the population are smartphones, which allow people to have in their hands tools never before imagined. Its growth is due to the great and current technological advance. Linked to the environment of high competitiv
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade Federal do Espírito Santo (UFES) |
| Repositorio: | Repositório Institucional da Universidade Federal do Espírito Santo (riUfes) |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.ufes.br:10/10449 |
| Acceso en línea: | http://repositorio.ufes.br/handle/10/10449 |
| Access Level: | acceso abierto |
| Palabra clave: | Intenção de compra Smartphones. Marca de produtos. Consumidores - Preferência. Administração 65 |
| Sumario: | Currently one of the objects most used by the population are smartphones, which allow people to have in their hands tools never before imagined. Its growth is due to the great and current technological advance. Linked to the environment of high competitiv |
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