TROLLING IN TIMES OF CRISIS: an analysis of Bolsonaro's speeches during the pandemic

The article analyzes Bolsonaro's speeches during the Covid-19 pandemic. Using the concept of lulz, it was observed that his speeches exhibit four basic characteristics of trolling: ambivalence, spectacle aesthetics, transgression, and humor. Using Van Dijk's sociocognitive method (2018), t...

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Detalles Bibliográficos
Autores: Namise, Daniel Kei, Rizzotto, Carla Cândida
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Institución:Universidade Federal do Rio de Janeiro (UFRJ)
Repositorio:Revista Eco-Pós (Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistaecopos.eco.ufrj.br:article/28019
Acceso en línea:https://revistaecopos.eco.ufrj.br/eco_pos/article/view/28019
Access Level:acceso abierto
Palabra clave:Comunicação Política
Bolsonaro
Trollagem
Trolls
Pandemia
Political Communication
Trolling
Pandemic
Comunicaión Política
Descripción
Sumario:The article analyzes Bolsonaro's speeches during the Covid-19 pandemic. Using the concept of lulz, it was observed that his speeches exhibit four basic characteristics of trolling: ambivalence, spectacle aesthetics, transgression, and humor. Using Van Dijk's sociocognitive method (2018), the analysis sought to understand the use of this type of disruptive message as a political communication strategy. The results indicate that trolling has the potential to influence the actions of dominated groups and endorse the beliefs of Bolsonaro supporters.