Diffusion of information products: intersections between Documentary Languages, Marketing and Archival Science
Documentary Languages are an important and already established strategic resource directed to the treatment and organization of information. In this sense, the present study is aimed to verify the context of the documentary languages and their products, as well as to analyze conceptual interlocution...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Federal da Paraíba (UFPB) |
| Repositorio: | Archeion Online (João Pessoa) |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufpb.br:article/43964 |
| Acceso en línea: | https://periodicos.ufpb.br/index.php/archeion/article/view/43964 |
| Access Level: | acceso abierto |
| Palabra clave: | Linguagens Documentárias Arquivologia Marketing Produtos Informacionais Difusão. Documentary Languages. Archival Science. Marketing. Information Products. Difusion |
| Sumario: | Documentary Languages are an important and already established strategic resource directed to the treatment and organization of information. In this sense, the present study is aimed to verify the context of the documentary languages and their products, as well as to analyze conceptual interlocutions through the approach of Marketing to the context of the Documentary Languages in Archival Science. The research is typified as an explicative one and it is based on a survey and literature review under a qualitative approach, using content analysis as an input for the interpretation of the collected data. The results show intersections in the interdisciplinary context of the studied themes in which is situated information analysis as a preliminary stage to Marketing in order to work diffusion in the area of Archival Science. At last, it is concluded that, through the stages of organization and treatment of information, is possible to infer the strategies of Marketing present in the diffusion of information products. |
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