GOODBYE TO PAPER, HIGHLIGHTERS, SCISSORS AND GLUE: INNOVATING THE CONTENT ANALYSIS PROCESS THROUGH ATLAS.TI
Atlas.ti software comprises a tool for the analysis of qualitative data that can facilitate its management and interpretation. However, the use of this software has been much less frequent in strategy, despite the increasing use of content analysis in this area.This study aimed to demonstrate, throu...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Institución: | Associação Nacional dos Cursos de Graduação em Administração (ANGRAD) |
| Repositorio: | Administração (São Paulo. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.raep.emnuvens.com.br:article/236 |
| Acceso en línea: | https://raep.emnuvens.com.br/raep/article/view/236 |
| Access Level: | acceso abierto |
| Palabra clave: | Content analysis Atlas.ti software Strategy Análise de conteúdo Software Atlas.ti Estratégia |
| Sumario: | Atlas.ti software comprises a tool for the analysis of qualitative data that can facilitate its management and interpretation. However, the use of this software has been much less frequent in strategy, despite the increasing use of content analysis in this area.This study aimed to demonstrate, through an example, the applicability of Atlas.ti software in conducting thematic content analysis in the strategy area. The example used was a survey conducted on two accounting firms in Curitiba, Paraná (PR), and applied to the firm’s directors, as a data collection instrument, through semi-structured interviews. With the help of Atlas.ti 5.0 software, thematic content analysis was undertaken and brought to light that the two offices have a similar trajectory; they are characterized as family members; they hold or held centralization of power; made innovations; do not have formalized plans; and, most of their strategies are emerging. The example used allowed for the demonstration of: the encoding process; the writing of research notes and comments; the establishment of relationships between the elements analyzed; and, the grouping and management of such elements. It is hoped that this study contributes to stimulating the use of Atlas.ti software and assists in improving the consistency and betterment of qualitative research through the ease of empirical verification. |
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