CORPORATE EDUCATION INITIATIVES AND THE PROCESS OF BANK CERTIFICATION: DISTINCT ACTORS AND PERSPECTIVES

The corporate education initiatives have been institutionalized as an element of competitiveness between countries (LANVIN; EVANS, 2013), organizations (EBOLI et al 2010.) and work force (SARSUR, 2010). This article outlines this approach by analyzing the labor certification of bank workers in Brazi...

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Detalles Bibliográficos
Autores: Costa de Amorim, Wilson Aparecido, Gonçalves da Cruz, Marcus Vinicius, Moyzes Sarsur, Amyra, Fischer, André Luiz
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:Brasil
Institución:Universidade Federal do Rio Grande do Sul (UFRGS)
Repositorio:REAd (Porto Alegre. Online)
Idioma:portugués
OAI Identifier:oai:seer.ufrgs.br:article/54926
Acceso en línea:https://seer.ufrgs.br/index.php/read/article/view/54926
Access Level:acceso abierto
Palabra clave:educação corporativa
certificação bancária
gestão por competências
Banco Central do Brasil
sindicato
bancos
corporate education
bank certification
competency management
Brazilian Central Bank
union
banks.
educación corporativa
certificación bancaria
gestión por competencias
Banco Central de Brasil
unión
bancos.
Descripción
Sumario:The corporate education initiatives have been institutionalized as an element of competitiveness between countries (LANVIN; EVANS, 2013), organizations (EBOLI et al 2010.) and work force (SARSUR, 2010). This article outlines this approach by analyzing the labor certification of bank workers in Brazil, under the auspices of various actors as the regulatory body; banks and their corporate universities; certifiers; and unions. It was conducted a qualitative research describing Human Resources Management policies reviewing corporate education and the process of bank certification. It is concluded that the Brazilian Central Bank regulates the market, banks induce labor certification process as a competitiveness broadening mechanism and pressure on the labor workers, and the unions act as adjuvant in the process.