The legitimacy of CONAR and the participation of the public sphere in the discussion of advertising for children
In Brazil, the advertising is not regulated by the state but by a non-governmental institution that dictates to its members how advertising should be made. It's called self-regulation. This study is about the evaluation of the National Council for Self-Regulation (CONAR) to the commercial "...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Institución: | Universidade Federal da Paraíba (UFPB) |
| Repositorio: | Revista Culturas Midiáticas (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufpb.br:article/24716 |
| Acceso en línea: | https://periodicos.ufpb.br/index.php/cm/article/view/24716 |
| Access Level: | acceso abierto |
| Palabra clave: | Self-regulation Legitimacy Advertising Autorregulación Legitimidad Publicidad Autorregulamentação Legitimidade Publicidade |
| Sumario: | In Brazil, the advertising is not regulated by the state but by a non-governmental institution that dictates to its members how advertising should be made. It's called self-regulation. This study is about the evaluation of the National Council for Self-Regulation (CONAR) to the commercial "Rio" by McDonalds. Based on the arguments of CONAR, it can be concluded that this institution is not prepared to defend the children |
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