Authorial gesture: guarantor for significant experiences in the teaching of advertising creation
In this article, portion of a longitudinal study supported by MCTI/CNPq and accomplished in partnership between institutions among UFPR, UFPE and UFSM, we thought about possible strategies for significant experiences in the teaching of advertising design: narratives of itself, estrangement of the ma...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2017 |
| País: | Brasil |
| Recursos: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositório: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/25999 |
| Acesso em linha: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/25999 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Teaching Advertising design Authorship Enseñanza Creación publicitaria Autoría Criação publicitária Ensino Autoria |
| Resumo: | In this article, portion of a longitudinal study supported by MCTI/CNPq and accomplished in partnership between institutions among UFPR, UFPE and UFSM, we thought about possible strategies for significant experiences in the teaching of advertising design: narratives of itself, estrangement of the market practices in advertising, repertoire formation, playfulness, personalization. Leaving of a discursive conception, of orientation pecheut’s, we operated theoretically with the authorship concepts and of discursive place. Therefore, it is under the aegis of such notions that we agglutinated the discussions concerning reconfigurations in the teaching of advertising design, in the instance of the subject of knowledge (teacher and student). We defended that the educational practice provides learning situations for slidings of senses and for the student’s insert in the discursive game, securing significant experiences through the authorial gesture. |
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