O desfile como fenômeno midiático: conexões entre arte, moda e comunicação
This master dissertation examines five media fashion shows of Brazilian designers Jum Nakao and Ronaldo Fraga. These shows offer language crossings and call attention to the role of the body in the fashion show. Instead of clothes hanger, it constitutes a media in its own terms, guiding performing a...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2011 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica de São Paulo (PUC-SP) |
| Repositorio: | Repositório Institucional da PUC_SP |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.pucsp.br:handle/4349 |
| Acceso en línea: | https://tede2.pucsp.br/handle/handle/4349 |
| Access Level: | acceso abierto |
| Palabra clave: | Moda brasileira Corpomídia Desfile midiático Performance Brazilian fashion Bodymedia Media fashion show CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
| Sumario: | This master dissertation examines five media fashion shows of Brazilian designers Jum Nakao and Ronaldo Fraga. These shows offer language crossings and call attention to the role of the body in the fashion show. Instead of clothes hanger, it constitutes a media in its own terms, guiding performing actions occurred during the presentation of collections on the runway. The main hypothesis of this research is that fashion show became a media phenomenon per se, regardless of their placement in other media (press, television or digital). The media developments beyond the presential event do nothing more than making explicit the latent connections among fashion, art and communication. As a theoretical approach, we adopted the bodymedia theory proposed by Greiner and Katz (2005, 2010), specific bibliographies of fashion (Duggan, 2001; Evans, 2001, 2003) and culture (Barnard, 2003; Lipovetsky, 2004, 2008, 2010), theories of mediation by Jesus Martin-Barbero (1997, 2003) and the concepts of device and profanity surveyed by Giorgio Agamben (2007, 2009). Understanding fashion as a complex system capable of expressing the fast sociocultural and industrial changings in a world increasingly shaped by technology and media, this dissertation collaborates with a network of Brazilian authors which begin to present the first results in the publishing field (DeCarli, 2002; Cidreira, 2005; Sant'Anna, 2009; Avelar, 2009), traveling through different knowledge areas, especially fashion, communication, art and political philosophy |
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