Control of losses caused by stock-outs at a supermarket chain in the state of Ceará
The issue of stock-outs in supermarkets is constantly being analyzed, since, in addition to losing sales, retailers impart a negative influence on the loyalty of customers to the brand of missing products, compromising operational results. Despite technologies that have been developed to cope with t...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Brasil |
| Institución: | Centro Universitário de Belo Horizonte (UNIBH) |
| Repositorio: | Revista e-xacta |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.uninove.br:article/6968 |
| Acceso en línea: | https://periodicos.uninove.br/exacta/article/view/6968 |
| Access Level: | acceso abierto |
| Palabra clave: | Stock-outs. Supermarket. Sales lost. Rupturas. Supermercado. Vendas perdidas. |
| Sumario: | The issue of stock-outs in supermarkets is constantly being analyzed, since, in addition to losing sales, retailers impart a negative influence on the loyalty of customers to the brand of missing products, compromising operational results. Despite technologies that have been developed to cope with them, stock-out levels in the last sixty years have remained very high: out of every 100 items, eight are missing in the shelves. In this article, the objective was to identify the main causes of stock-outs and to create action plans to contain them. For this, a case study was carried out, using a qualitative methodology. A questionnaire was applied and interviews were conducted with the managers of five different sectors of a supermarket chain. Seven steps were identified to reverse or reduce stock-outs; only two respondents followed all of them. We confirmed the importance of having an effective tool in the fight against losses due to stock-outs, given their negative impact on consumers and their repercussions on retail. |
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