Analysis of Donald Trump's Speech: Ideological Structure and Rhetorical Strategy

This study carries out an analysis of Donald Trump's political speech, using Discourse Analysis tools and the Iramuteq software, focusing on the theoretical concepts of Michel Pêcheux and Eni Orlandi. The results of the quantitative and qualitative analysis show the use of discursive strategies...

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Detalles Bibliográficos
Autores: Gomes, Maria Laura Rodrigues, Rosa, André Felipe
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:Brasil
Institución:Editora Coleta
Repositorio:Revista Coleta Científica
Idioma:portugués
OAI Identifier:oai:ojs2.portalcoleta.com.br:article/183
Acceso en línea:https://portalcoleta.com.br/index.php/rcc/article/view/183
Access Level:acceso abierto
Palabra clave:Donald Trump
Análise do Discurso
Iramuteq
Michel Pêcheux
Eni Orlandi
Donald Trump. Discourse Analysis. Iramuthek. Michel Pêcheux. Eni Orlandi.
Descripción
Sumario:This study carries out an analysis of Donald Trump's political speech, using Discourse Analysis tools and the Iramuteq software, focusing on the theoretical concepts of Michel Pêcheux and Eni Orlandi. The results of the quantitative and qualitative analysis show the use of discursive strategies such as polarization, repetition of key themes and appeal to nationalism to build a collective identity among its supporters. Based on the theories of Pêcheux and Orlandi, the research explores how Trump's speech shapes a worldview that propagates ideologies and aligns with the speaker's political interests.