Comunicação eleitoral “desintermediada”, mas o quão realmente interativa? Jair Bolsonaro e o Twitter nas eleições de 2018
Theoretical discussion and also empirical analysis about interactive features or “direct communication” in online enviroments are of extreme importance in online political campaigning literature. Twittter has been one or the main social media used by these political leaders, such as Donald Trump, Vi...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Federal de Minas Gerais (UFMG) |
| Repositorio: | Repositório Institucional da UFMG |
| Idioma: | portugués |
| OAI Identifier: | oai:repositorio.ufmg.br:1843/37678 |
| Acceso en línea: | https://doi.org/10.30962/ec.1994 http://hdl.handle.net/1843/37678 https://orcid.org/0000-0003-1383-9019 |
| Access Level: | acceso abierto |
| Palabra clave: | Campanhas online Jair Bolsonaro Interação Campanha eleitoral Bolsonaro, Jair Messias, 1955- Eleições 2018 Brasil Mídias sociais |
| Sumario: | Theoretical discussion and also empirical analysis about interactive features or “direct communication” in online enviroments are of extreme importance in online political campaigning literature. Twittter has been one or the main social media used by these political leaders, such as Donald Trump, Viktor Orban, Recep Erdogan and Jair Bolsonaro. This paper focus on the Brazilian case and aims at verify if and how the actual president of Brazil used Twitter to genuinely interact directly to Brazilian citizens during the electral period. |
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