Cinema and Politics: the representation of journalism and political marketing in Brazilian cinema

The Brazilian cinema of the nineties seeks to diagnose the rapid changes that have occurred in the field of communication in this period. Lúcia Murat's film Candy Powers shows how Brazilian journalism, when subjected to political marketing and advertising, loses its role as a primary source of...

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Detalles Bibliográficos
Autor: Nogueira, Lisandro
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2008
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/3447
Acceso en línea:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/3447
Access Level:acceso abierto
Palabra clave:Cinema
journalism
marketing
Cinema and representation
jornalismo
Cinema e representação
Descripción
Sumario:The Brazilian cinema of the nineties seeks to diagnose the rapid changes that have occurred in the field of communication in this period. Lúcia Murat's film Candy Powers shows how Brazilian journalism, when subjected to political marketing and advertising, loses its role as a primary source of information and opens space for "news as a product." Although the film apparently aims to throw a critical eye on the situation of journalism of the nineties, the cinematic language and the narrative structure used in it undermine its intent, thus revealing the weaknesses and limitations of Brazilian cinema with political bias.