Persuasion in the speech of Saint Bernard of Clairvaux in the book on loving God
Propaganda, as its name suggests, disseminates and propagates ideas, doctrines, or dogmas through persuasive strategies. Among the spheres where propaganda operates, religious contexts notably employ these strategies. This study examines the persuasive and hegemonic structure of Saint Bernard of Cla...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica de São Paulo (PUC-SP) |
| Repositorio: | Rever (São Paulo. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/61954 |
| Acceso en línea: | https://revistas.pucsp.br/index.php/rever/article/view/61954 |
| Access Level: | acceso abierto |
| Palabra clave: | Propaganda Rhetoric Catholic Church Retórica Igreja Católica |
| Sumario: | Propaganda, as its name suggests, disseminates and propagates ideas, doctrines, or dogmas through persuasive strategies. Among the spheres where propaganda operates, religious contexts notably employ these strategies. This study examines the persuasive and hegemonic structure of Saint Bernard of Clairvaux’s discourse in his work On Loving God, analyzing how the text’s rhetorical functions and mechanisms propagate Christian doctrine. Drawing on Adilson Citelli’s theoretical framework in Linguagem e Persuasão (Language and Persuasion, 2002), we trace methodological steps to interpret the persuasive structures within the analyzed chapter. The findings reveal how medieval religious discourse utilized rhetoric as a hegemonic communication strategy, demonstrating its role in consolidating doctrinal authority and ideological influence. |
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