THE CHARACTERISTICS OF THE STRATEGIC APPROACHES ADOPTED BY THE BRAZILIAN FINTECHS TO COMPETE IN THE ELECTRONIC PAYMENT INDUSTRY
FinTechs are startups that adopt innovative business models to compete with established financial institutions. The study aims to identify the characteristics of the strategic approaches adopted by Brazilian FinTechs to compete in the electronic payment industry. Comparative Qualitative Analysis (QC...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Recursos: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/7764 |
| Acesso em linha: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/7764 |
| Access Level: | acceso abierto |
| Palavra-chave: | Startups Fintechs Electronic means of payment FsQCA software Comparative Qualitative Analysis. Medios electrónicos de pago Software FsQCA Análisis cualitativo comparativo. Meios eletrônicos de Pagamento Software fsQCA Análise Qualitativa Comparativa. |
| Resumo: | FinTechs are startups that adopt innovative business models to compete with established financial institutions. The study aims to identify the characteristics of the strategic approaches adopted by Brazilian FinTechs to compete in the electronic payment industry. Comparative Qualitative Analysis (QCA) and fsQCA software were used based on evidence collected from executives of financial institutions and FinTechs. The results demonstrated the relevance of three characteristics: digital technologies, agility and experimentation. Two other features, vision and emergency, were comparatively less frequent. The results are synthesized in the expression PTD+ITD+IAO+IER ? AEF. |
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