Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria

In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of pow...

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Detalles Bibliográficos
Autor: Esteves, Ana Camila
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Brasil
Institución:Universidade Federal Fluminense (UFF)
Repositorio:Mídia.e.Cotidiano
Idioma:portugués
OAI Identifier:oai:ojs.pkp.sfu.ca:article/57558
Acceso en línea:https://periodicos.uff.br/midiaecotidiano/article/view/57558
Access Level:acceso abierto
Palabra clave:streaming
Netflix
cinemas africanos
Nigeria
Nollywood
Netfllix
Cine africano
African cinemas
Descripción
Sumario:In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of power over African creative agents, financially encouraging their projects while imposing limits in thematic, linguistic and aesthetic terms, in addition to maintain control over distribution modes. Supported by the concept of coloniality of power, as discussed by Walter Mignolo (2020), I am interested in reflecting on Netflix based on the supposed differences it brings to this relationship: the active participation of creative agents in the African audiovisual sector and the promise of global reach, something that never happened for cinemas in Africa.