Netflix's place in the field of power: reflections on the company's impact in the African audiovisual sector from Nigeria
In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of pow...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Universidade Federal Fluminense (UFF) |
| Repositorio: | Mídia.e.Cotidiano |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/57558 |
| Acceso en línea: | https://periodicos.uff.br/midiaecotidiano/article/view/57558 |
| Access Level: | acceso abierto |
| Palabra clave: | streaming Netflix cinemas africanos Nigeria Nollywood Netfllix Cine africano African cinemas |
| Sumario: | In this article, I aim to problematize Netflix's role as an agent in the field of power that impacts the dynamics of the production field of African cinemas, based on its foray in Nigeria. In the light of Pierre Bourdieu (1996), I seek to contextualize the place of Netflix as an instance of power over African creative agents, financially encouraging their projects while imposing limits in thematic, linguistic and aesthetic terms, in addition to maintain control over distribution modes. Supported by the concept of coloniality of power, as discussed by Walter Mignolo (2020), I am interested in reflecting on Netflix based on the supposed differences it brings to this relationship: the active participation of creative agents in the African audiovisual sector and the promise of global reach, something that never happened for cinemas in Africa. |
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