La nueva audiencia para la industria musical: la que compra o la que escucha?
The structural changes in the way music is consumed, with an increase in digital sales and piracy transitioning to streaming, culminate in a paradigm shift about who is the target audience of the music industry: it is not anymore the audience that will actually purchase a phonographic product, but i...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Signos do Consumo |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/115002 |
| Acceso en línea: | https://www.revistas.usp.br/signosdoconsumo/article/view/115002 |
| Access Level: | acceso abierto |
| Palabra clave: | Indústria fonográfica Streaming Digital YouTube Industria fonográfica Phonographic industry |
| Sumario: | The structural changes in the way music is consumed, with an increase in digital sales and piracy transitioning to streaming, culminate in a paradigm shift about who is the target audience of the music industry: it is not anymore the audience that will actually purchase a phonographic product, but it is the audience that listens to it and might generate income in other manners. |
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