VOTERS’ POLICY ON THE CANDIDATES’ FACEBOOK PAGES: interactional processes in the 2014 presidential election
The 2014 Brazilian presidential elections were well-known for an intense discussion process on the networks and streets. These elements allowed the development of close ties between voters and the candidate’s campaign staff. In this context, this article investigates the interaction processes that t...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Institución: | Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
| Repositorio: | Revista Compolítica |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.compolitica.ojsbrasil.com.br:article/197 |
| Acceso en línea: | https://revista.compolitica.org/index.php/revista/article/view/197 |
| Access Level: | acceso abierto |
| Palabra clave: | Processos Interacionais Eleições 2014 Interactional Processes 2014 Elections |
| Sumario: | The 2014 Brazilian presidential elections were well-known for an intense discussion process on the networks and streets. These elements allowed the development of close ties between voters and the candidate’s campaign staff. In this context, this article investigates the interaction processes that took place in the Facebook pages of the three main presidential candidates. We employed an empirical research with a qualitative approach to discuss the political mediatization and the circulation of content from three perspectives: (a) the participation of the voter as a producer of contents addressed to him; (b) the construction of contact zones between internet users and campaign staff and (c) the conflict zones formed by voters in the spaces intended for comments. Concluding that the voters' policy is characterized by the discursive dispute in symbolic public spaces that are built in the sociotechnical networks. |
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