Audiovisual media cultures:: the digital TV we want to see

Brazilian television was such a vehicle for mass communication that became an icon of the brazilian society in the 20th century. The launching of digital TV starts a new technological era in the country. What changes can be expected in this new media scenery related to the relationship television –...

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Detalhes bibliográficos
Autor: Tavares, Olga
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2011
País:Brasil
Recursos:Universidade Federal da Paraíba (UFPB)
Repositório:Revista Culturas Midiáticas (Online)
Idioma:português
OAI Identifier:oai:periodicos.ufpb.br:article/11629
Acesso em linha:https://periodicos.ufpb.br/index.php/cm/article/view/11629
Access Level:Acceso aberto
Palavra-chave:Digital TV
Receptor’s mediation
Interactivity.
Televisión digital
Mediaciones receptoras
Interactividad
TV digital
Mediações do receptor
Interatividade
Descrição
Resumo:Brazilian television was such a vehicle for mass communication that became an icon of the brazilian society in the 20th century. The launching of digital TV starts a new technological era in the country. What changes can be expected in this new media scenery related to the relationship television – telespectator? Will the introduction of interactivity bring democratization of media and turn the telespectator into a producer of information? The challenge to be faced in this new millennium of changes in ways of television and audience interact will be the new mediations made by the receptor.