The digital invisibility of black influencers in Brazil : effects of algorithmic racism on the promotion of beauty and fashion content on TikTok
The research examines how digital platform algorithms, specifically TikTok, impact the visibility of Black influencers, particularly in the beauty and fashion sectors. By comparing data from Black influencers, such as @thiemivaleriano, @sarahalvx, and @julianaluziee, the analysis reveals that these...
| Author: | |
|---|---|
| Format: | article |
| Status: | Published version |
| Publication Date: | 2025 |
| Country: | Brasil |
| Institution: | Universidade Estadual de Campinas (UNICAMP) |
| Repository: | Temáticas (Campinas. Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:inpec.econtents.sbu.unicamp.br:article/19945 |
| Online Access: | https://econtents.sbu.unicamp.br/inpec/index.php/tematicas/article/view/19945 |
| Access Level: | Open access |
| Keyword: | Algoritmo Digital TikTok Algorithm |
| Summary: | The research examines how digital platform algorithms, specifically TikTok, impact the visibility of Black influencers, particularly in the beauty and fashion sectors. By comparing data from Black influencers, such as @thiemivaleriano, @sarahalvx, and @julianaluziee, the analysis reveals that these individuals face significant disadvantages in terms of views, likes, and engagement, even when the content quality is comparable. The research suggests that these disparities stem from implicit biases in the algorithms, which replicate historical patterns of social exclusion and marginalization. Beyond affecting visibility, these algorithmic inequalities have economic repercussions, limiting monetization opportunities for Black influencers (SILVA, 2022). The research advocates for greater transparency in algorithms and the implementation of policies that promote diversity and inclusion, ensuring that all content creators have equal opportunities for success. Ultimately, overcoming these disparities is essential for creating a fairer digital environment where creativity and quality are the primary success criteria, regardless of the creator's ethnicity. |
|---|