The Importance of Pricing Formation for Individual Micro-Entrepreneurs in Balsas-MA

This article explores the importance of pricing formation as a crucial element for the success of businesses, especially individual micro-entrepreneurs (MEIs) in Balsas-MA. Bibliographical research, combined with data collection through questionnaires, reveals that appropriate pricing is vital to en...

Full description

Bibliographic Details
Authors: Silva, Ana Caroline Dias da, Cardozo, Bruna Gomes, Costa, Carla Rayane Calvacante, Oliveira, Erika Nayara Ramos de, Oliveira, Guilherme Barros de, Santos, Kayllane Bastos dos, Silva, Lucas Fonseca da, Fonseca, Marcus Alexander Pereira da, Costa, Zandoneide Muniz da, Silva, Wesllânnia de Morais
Format: article
Status:Published version
Publication Date:2025
Country:Brasil
Institution:Editora JRG
Repository:Revista JRG de Estudos Acadêmicos
Language:Portuguese
OAI Identifier:oai:ojs2.revistajrg.com:article/1873
Online Access:http://revistajrg.com/index.php/jrg/article/view/1873
Access Level:Open access
Keyword:Formação de preços
microempreendedores
sustentabilidade
lucratividade
Balsas-MA
Pricing formation, micro-entrepreneurs, sustainability, profitability, Balsas-MA.
Description
Summary:This article explores the importance of pricing formation as a crucial element for the success of businesses, especially individual micro-entrepreneurs (MEIs) in Balsas-MA. Bibliographical research, combined with data collection through questionnaires, reveals that appropriate pricing is vital to ensure the sustainability and growth of businesses. The study identifies the main factors influencing pricing formation and addresses common mistakes made by small traders in setting sales values. It was found that many individual micro-entrepreneurs (MEIs) face difficulties in developing pricing strategies due to a lack of knowledge and information about costs and the market. The article concludes that to ensure profitability and competitiveness, it is necessary to understand not only direct and indirect costs but also the consumer's perception of value. Thus, knowledge about pricing becomes a fundamental ally in the pursuit of entrepreneurs' prosperity. This work is characterized as a qualitative and quantitative analysis of the theme, proposing practical recommendations for pricing formation.

Similar Items