Reflections about image culture and the female imaginary in advertising
This paper reflects the building practices over idealization of the female image from the advertising. The analysis showed female bodies erotic themed and disciplined, who sell an ideal standard of beauty, which is distinct and distant from the diversity of Brazilian women. The analysis showed a fem...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Recursos: | Universidade Federal do Tocantins (UFT) |
| Repositorio: | Revista Observatório |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revista.uft.edu.br:article/1621 |
| Acesso em linha: | https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1621 |
| Access Level: | acceso abierto |
| Palavra-chave: | image culture ideal beauty woman publicity Image culture Ideal beauty Woman Publicity cultura de la imagen ideal de belleza muyer publicidad Cultura de la imagem Ideal de belleza Mujer Publicidad Cultura da imagem Ideal de beleza mulher Publicidade Cultura da Imagem Mulher |
| Resumo: | This paper reflects the building practices over idealization of the female image from the advertising. The analysis showed female bodies erotic themed and disciplined, who sell an ideal standard of beauty, which is distinct and distant from the diversity of Brazilian women. The analysis showed a female body erotizados and disciplined, who sell a standard ideal of beauty and far from the diversity of Brazilian women; On the other hand also showed that women nowadays experience paradoxes once you have to abort/sacrifice at a given time to be a desired and accomplished woman at another time; and still presents the context of female imaginary reinforcement around a mystification of women, but all around the consumption society. |
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