Super-homens e publicidade: reflexões sobre o tempo-mercadoria na produção de subjetividades performáticas
In light of the current paradox between the scarcity of time experience and the media technological expansion, in the context of the consumption culture, this paper proposes a reflection about the role of advertising in propagating narcissistic lifestyles modulated by the ideals of performance, repr...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2013 |
| Country: | Brasil |
| Institution: | Universidade Federal do Ceará (UFC) |
| Repository: | Repositório Institucional da Universidade Federal do Ceará (UFC) |
| Language: | Portuguese |
| OAI Identifier: | oai:repositorio.ufc.br:riufc/17912 |
| Online Access: | http://www.repositorio.ufc.br/handle/riufc/17912 |
| Access Level: | Open access |
| Keyword: | Super-homens Performance Narcisismo Tempo Publicidade Supermen Narcissism Time Advertising |
| Summary: | In light of the current paradox between the scarcity of time experience and the media technological expansion, in the context of the consumption culture, this paper proposes a reflection about the role of advertising in propagating narcissistic lifestyles modulated by the ideals of performance, represented by figure of the "superman". Under the inspiration of the School of Frankfurt’s theoreticians, this phenomenon is analyzed in advertisements that appeal to accelerating the pace of life of individuals, via technological objects, considering the psychosocial repercussion and new forms of control. |
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