Current panorama of social commerce in Brazil
Social networks have exploded in recent years, about a billion people are embedded in this environment. E-commerce has also spread rapidly over the past decade. A highly profitable and strategic field was perceived in social networks, therefore, so was the need to unite e-commerce with this informat...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Universidade do Estado de Santa Catarina (UDESC) |
| Repositorio: | Revista Brasileira de Contabilidade e Gestão |
| Idioma: | portugués |
| OAI Identifier: | oai::article/4060 |
| Acceso en línea: | https://www.revistas.udesc.br/index.php/reavi/article/view/4060 |
| Access Level: | acceso abierto |
| Palabra clave: | comércio social comércio eletrônico E-commerce redes sociais social commerce social networks comercio social comercio electrónico redes sociales |
| Sumario: | Social networks have exploded in recent years, about a billion people are embedded in this environment. E-commerce has also spread rapidly over the past decade. A highly profitable and strategic field was perceived in social networks, therefore, so was the need to unite e-commerce with this information-rich environment. This work will address the concepts of this aspect of e-commerce, its formation, and the formats found in the network. It will address the types of actions carried out in the field of e-commerce based on the interaction between people, as well as examples found on the Internet. |
|---|